About Us

Our Background

Founded in 1982, we have been creating and manufacturing high-quality products for the pool/spa industry, focusing on formulating problem-solving specialty products. Being a family-owned business founded by a chemist, technical support was not only a cornerstone of our customer service philosophy but was also reinforced in every employee. Our sales and customer service team have decades of pool construction and water chemistry experience.

A message from our President

Phoenix Products is a diversified consumer products company that formulates custom blends and designs, and provides complete finished goods packaging, warehousing, and distribution management. We can do as little as you need or manage a 100% turnkey product or portfolio of products.
Our business consists of three segments, the first is Water Treatment, the second is Beauty, and the third, Contract Manufacturing and Packaging. The largest of these is our Water Treatment Division, which supplies quality chemical products to the swimming pool and spa, commercial, industrial, and potable water treatment industries. The Divina Salon Products/Beauty Division makes products for professional hair and beauty distribution channels. Our third business segment promotes our expertise in manufacturing and packaging chemical products for other companies that require local manufacturing partners on the east coast or that have no production facilities of their own. There are many we have developed strategic relationships with. We call this segment of our business Contract Manufacturing and Packaging.
Phoenix Products' expertise is our ability to safely handle, formulate, package, warehouse, and distribute chemicals. Many of these products are harmless, while others are hazardous.

Phoenix Products and Divina are run out of two modern, 50,000-square-foot facilities housing our warehouse and production facilities in central Connecticut. Most of our finished goods are shipped via common carrier anywhere in the USA. In the Northeast, Phoenix distributes products we package with our truck fleet.
Please reach out if you see a fit where Phoenix Products can provide our “Problem Solving Products. Problem-Solving People.” as a solution for your company's needs. I look forward to discussing your project requirements with you.


John Haase

John Haase